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VBC Alliance

Where relationships turn into real opportunities Visibility isn’t enough. Access is everything. If you’re serious about growing your business, you need more than being seen. You need to be in the right rooms, having the right conversations, with the right people. That’s exactly what VBC Alliance delivers.

Interested in VBC Alliance

Listen to this short message from Veteran Business co-founder Peter Liston on why the program is important and how it creates impact throughout the veteran community.

Peter Liston

General Manager and Director

Step Up from Certification.
Step Into Growth.


VBC Certification gives you credibility.

VBC Alliance gives you access.

This is where introductions are made, relationships are built, and opportunities are created.

What You Get with VBC Alliance

Alliance Advantage

Alliance Advantage is the exclusive member-to-member value program within Veteran Business Community Alliance. Every member contributes something of value to support the network — whether that’s a discount, strategic introduction, advisory session, product offer, audit, referral opportunity or business capability. There is no minimum or maximum of what someone is asked to give. It's the spirit of collaboration and supporting other Alliance members that matters. The result is a powerful ecosystem built on contribution, reciprocity and genuine commercial support between veteran business owners. Available exclusively to VBC Alliance members, Alliance Advantage transforms the strength of the community into real business value.

Strategic Introductions

We actively connect you with the right people — not just leave it to chance.

VBC Alliance Circles

High-trust, small group networking designed for real relationships and real outcomes.

Mastermind Sessions

Structured peer-to-peer sessions to solve challenges and accelerate growth.

Expert Roundtables

Learn directly from operators, partners, and industry leaders.

Join the Alliance Now

VBC Connect Circles. The core of VBC Alliance.

This isn’t traditional networking. It’s where trust is built — and business gets done.
We bring together small groups of veteran business owners into high-trust circles,
where relationships deepen and opportunities naturally follow.

Small, curated groups

No noise. Just the right people.

Real relationships

Built over time — not one-off interactions.

Structured for outcomes

Every session is focused on what matters:
Intel — insights, lessons, experience
Opportunities — deals, contracts, growth
Support — referrals, guidance, backing each other

How VBC Connect Circles Work

Curated Allocation to a small trusted group

Choose online or in-person

Each circle is 3x 2-hour sessions to connect, contribute and cooperate.

Two VBC Connect Circle events per year.

Build more than 20 meaningful business connections annually

Session 1: Connection

Build genuine relationships with other veteran business owners in a trusted, small-group environment. Session One is focused on understanding who’s in the room, their journey, their business, and the value of meaningful long-term connections.

Session 2: Contribution

Strong networks are built on value creation, not just attendance. Session Two focuses on how members can support each other through introductions, referrals, shared knowledge, strategic connections, and commercial opportunities.

Session 3: Cooperation

No business owner succeeds alone. Session Three is designed to help members bring real business challenges to the group and access the experience, perspective, accountability, and support of fellow veteran entrepreneurs.

VBC Connect Circles are NOT for everyone

This is for you if:

  • You want access to real opportunities
  • You value trusted relationships over volume networking
  • You’re ready to both give and receive support

This is not for you if:

  • You’re just looking to “meet more people”
  • You’re not ready to engage or contribute
  • You prefer passive networking environments

Why It Works

That’s the difference between networking… and VBC Connect Circles.

When you’re in the right room:

Conversations are leveraged for impact

Trust builds faster

Opportunities come naturally

Limited Places Available

To maintain quality, all groups are kept small and curated.

Join VBC Alliance

Connect with VBC, learn from VBC’s best.

Connect with people who have walked in your shoes and care about your success.